Keith has led his career with a vision to strengthen the business side of the design profession by establishing good business practices and ultimately communicating the value of design to the consumer. He is the President of the management consulting firm Granet & Associates, which he founded in 1991 to provide strategic, financial, operational, management and licensing services to the design industry. The firm has had the privilege of working with celebrated clients from architectural, interior, landscape design firms and key home brands. Granet firmly believes in helping firms shift their business from “the things you have to do” to “the things you want to do.” His earlier career was spent working directly for Arthur Gensler at Gensler. He is also the author of The Business of Design, Balancing Creativity and Profitability, and The Business of Creativity: How to Build the Right Team for Success. He guest lectures at UCLA and at the University of Southern California, is the founder of the Designer Speakers’ Bureau, co-founder of the Leaders of Design Council and produced and hosted “Inside the Business of Design,” an interview series. Keith is also the founder and Chairman of the Board of Studio Designer, the next generation of technology to transform the interior design industry by connecting clients, designers, architects, showrooms and manufacturers in a cloud environment. Granet is a graduate of Hartwick College where he served as a Trustee, and he lives with his family in Los Angeles.